Understanding LabelWiser Data and its Integration with Google Ads

The LabelWiser pulls performance data directly from the Google Ads API, presenting an average performance metric for each product over the specified timeframe set in the LabelWiser configurator. This feature allows you to gain insights into your product performance across campaigns in a straightforward, centralized view.

How Data Averages Work Across Campaigns

When you have multiple campaigns, LabelWiser takes the average performance metrics from all relevant campaigns. This means that if a product performs exceptionally well in one campaign but underperforms in another, the average performance may not reflect the product’s potential in each specific context. This averaging is helpful for high-level analysis, but it can sometimes obscure specific campaign successes or challenges.

For example, if you've set a specific Return on Ad Spend (ROAS) threshold, products that meet this goal in one campaign but fall short in another may end up being classified as a “bandit” (an underperforming product) due to the averaged result. This classification can happen even if the product has strong performance in one of the campaigns.

Important Tips for Multi-Campaign Performance Analysis

To make the most of LabelWiser’s insights, consider the following:

• Campaign-Specific Averages: If you want more granular insights, consider viewing Google Ads directly for a breakdown of individual campaign performance.
• ROAS Thresholds: Be cautious when setting ROAS thresholds if products run across multiple campaigns with varying goals or performance levels. High-performing products in one campaign might be impacted by lower results in another.

Leveraging Google Ads Data in LabelWiser

Google Ads provides extensive data that is invaluable for performance analysis. Key metrics like CTR (Click-Through Rate), CPC (Cost Per Click), and Conversion Rate inform campaign effectiveness, while metrics such as ROAS and Conversion Value can help fine-tune your ad strategies.

Remember, Google Ads data can vary significantly by campaign due to differences in targeting, bid strategies, and budget allocation. While LabelWiser aggregates this data into a single metric, monitoring individual campaigns within Google Ads itself can give you a fuller view of each product’s performance in context.