In our own words, a CSS Checker is an additional Merchant Center that has your webshop URL verified in it, but is not meant to be used for advertising. This Merchant Center is linked to Google CSS, which means the it has access to the **CSS Dashboard.**
The CSS Dashboard allows merchants to decide which CSS’s can promote their products on Google. This dashboard is available in the additional Merchant Center account in which the merchant has claimed their website (under “Shopping ads setup”).
In the CSS Dashboard you will be able to select which CSS’s you want to allow to advertise your products on Google Shopping. To prevent a specific CSS from advertising your products, you can disable the CSS by using the menu at the far right of the respective row.
Bigshopper CSS will belisted on your dashboard alongside other CSS’s. Please note: By disabling Bigshopper CSS, your products uploaded via this Merchant Center account will de disapproved by Google, which means they will not be shown in Shopping ads.
Your products may still appear in Shopping ads if there are other Comparison Shopping Services advertising your products.
If you’d like to place free listings on Google in Europe, you can select Bigshopper CSS to submit your products for free listings on Google in Europe. Offers uploaded via a Merchant Center account associated with that CSS are then eligible to show in free listings.
Note: Normally, after the switch to Bigshopper CSS is completed, the Free Listings should also be activated automatically. If, however, you do get the message ‘CSS not selected for this destination’ we do advise to get in contact with Bigshopper as soon as possible to activate them again.
If you’d like to place products outside of Europe, you can select Bigshopper CSS to represent you for this purpose. Offers uploaded via a Merchant Center account associated with Bigshopper CSS are then eligible to show outside of Europe. This selection affects both free listings and Shopping ads outside of Europe.