Before you can utilize margin within our tool, you need to set up a custom label that contains your margin information, and specify whether this value is represented as text or a numeral.
A connection with margin allows you to adjust the threshold value for Performance.
Normally, this threshold for this specific customer is 1436. When a product has met that ROAS value during the selected period, it is seen as a successful product and can be placed in the Potential/Champion buckets.
Some products have a high or a low margin. Ideally, you want to give products with a high margin more visibility, and products with a low margin less. Therefore, you can adjust the ROAS threshold value for low- and high-margin products.
In this case, only a setting is made for the Performance axis. This does not affect the settings of the Volume axis.
This setting is combined with our Price Monitoring Tool data. Choose productsets from the Price Monitoring Tool to use in LabelWiser. Identify competitive versus overpriced products by choosing a productset.
